WRITING  AN IMPACTFUL SPEECH

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Speeches are potentially one of the most powerful communication tools. However, writing a speech for your boss always appears to be a daunting task. What do you want them to say? What style suits them? What should be their message to their audience? So many questions bother you before you start writing that speech.

Capturing a voice that is not your own certainly has its challenges, but it is indeed rewarding listening to an impactful speech that you have written, and knowing that it resonates with an engaged audience.

STRATEGIC COMMUNICATIONS

Communications skills is one of the core skills identified as important by employers. However, beyond just good communications skills, knowing how to plan strategic communications will be even more invaluable for your organisation.

Strategic communications is important because it helps organisations effectively communicate specifically targeted messages, goals and values to key audiences to achieve identified objectives. This comprehensive programme will help businesses, governments and individuals use PR and communications to create and maintain stakeholder relationships, drive business results and protect reputations.

You will learn how to create strategic communication plans including positioning, messages and narratives, and leverage social, digital media and various other platforms to achieve your objectives.

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WRITING FOR PR

Writing is part and parcel of the PR profession. Nowadays, besides knowing what to write, is also how to write it. Different platforms will require different types of content.

This workshop will help PR professionals deliver on different styles of writing such as for press releases, speeches, proposals, websites, SEO and social media. Participants will learn what is required of each channel through case studies, analysis and hands-on exercises.

It will also explore the role of generative AI tools in helping to create such content.

CRISIS COMMUNICATIONS

The Covid-19 pandemic may be a thing of the past, but that has only opened our eyes further to the importance of having a basic plan in place to manage crisis communications and deal with traditional and social media effectively when the unexpected occurs.

When a crisis erupts, the first few hours are of critical importance. You can define the event and frame the context in which it is judged.

This course aims to create better awareness of crisis management and communications. It will be an interactive session and participants will be engaged in challenging situations.

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BEST PRACTICES IN EMPLOYEE COMMUNICATIONS 

Effective employee communications is an often-overlooked crucial factor to the success of any organisation. Done correctly, it drives productivity, workplace relationships, engagement, and also mitigates conflict. With the increase in hybrid work due to the pandemic, businesses need to be on top of their employee communications now more than ever.

This course will look at best practices in employee communications and share strategies on how companies can use it for their gain.​

June

CAPITALISING ON SOCIAL MEDIA MARKETING

Today, social media cannot be separated from public relations. PR professionals need to acquire social and digital PR skills to engage and influence their online audiences. They need to learn to monitor trending news, social listening, optimise content for search engines and social sharing, manage online communities, handle crises, and track and measure social PR efforts.

This workshop equips you with a good understanding of digital and social media, and with the basic skills needed to create impactful content for these channels.