TRAINING FOR PUBLIC RELATIONS PRACTITIONERS

​​Course Details
​​One-day workshop

Date: ​9 October 2024

          9am-5pm
Venue: TBC

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Fee: $750 per participant (Discounts for groups of 3 or more)




 


Got an enquiry?
Email us at info@prtraining.sg 

or call 65-9150 3701.

Strategic Communications 

​

Communications skills is a critical core skill identified as important by employers. Beyond good communications skills, knowing how to plan strategic communications will be even more invaluable for your organisation.

Strategic communications is important because it helps organisations effectively communicate specifically targeted messages, goals and values to key audiences to achieve identified objectives. This could include building support for a particular policy or initiative, shaping public opinion, or managing a crisis.

This comprehensive programme will help businesses, governments and individuals use PR and communications to create and maintain stakeholder relationships, drive business results and protect reputations.

You will learn to create strategic communication plans including positioning, messages and narratives, and leverage social, digital media and various other platforms to achieve your objectives. 


Learning Outcomes:

  • Create a strategic communications plan that applies the fundamentals of research, strategy, tactics and evaluation

  • Identify and manage key audiences, issues and crises

  • Integrate digital, social and mobile platforms with traditional PR vehicles

  • Evaluate the value, impact and outcomes of PR programmes


Course Outline:

  • Understanding strategic communications

  • Planning a strategic communications programme which delivers results

  • Understanding traditional, digital and social media

  • Analysing target markets and needs/issues

  • Setting measurable objectives

  • ​Formulating positioning and crafting messages

  • Developing communications strategies and integrated programmes

  • Establishing evaluation matrix


Who Will Benefit?
Whether you are new to public relations or a seasoned communications professional, this course will benefit anyone interested in better understanding the strategic PR landscape in these changing times.


About the Trainer

Bhavani is a communications veteran with over 35 years of experience. She is currently the Managing Director of International PR Training Pte Ltd and an Associate Director, Crisis Communications, Kenyon International Emergency Services. She is also an associate trainer with Singapore Business Federation, Civil Service College, SMU Academy and the Marketing Institute of Singapore. She lectures part-time in crisis communications at the National University of Singapore. She was recently inducted into Singapore Media Industry Hall of Fame by Singapore Press Club.

Bhavani has served in various positions in the public sector. She was the Director of Public Communications, Director of Corporate Communications and the Press Secretary to the Minister for Information, Communications and the Arts, and Director of Emergency Preparedness. She also served as Head of Public Affairs with the Ministry of Trade and Industry and Head Media Relations Branch in the Ministry of Defence. Throughout her career, she was actively involved in national level crisis planning, including coordinating whole of government communications. 

She was President of the Institute of Public Relations, Singapore for seven years, and now serves as Advisor to the IPRS Accreditation Board. 

Bhavani holds a Bachelor of Business Administration degree from the National University of Singapore, a Master of Arts in Mass Communications from the Oklahoma City University, USA and a Graduate Diploma in Marketing from the Chartered Institute of Marketing, UK.