TRAINING FOR PUBLIC RELATIONS PRACTITIONERS
In this day and age, we cannot develop a crisis communications strategy without incorporating a plan for cyber threats. In the early days of the Covid-19 pandemic, 90% of security professionals had already witnessed a growing volume of attacks over the previous 12 months. The hastened global shift towards homeworking during Covid-19 further worsened the situation.
Cyber security breaches can leave organisations with no internet access, system failure, loss of data and information, and the loss of sensitive or confidential data. Organisations can suffer severe legal, financial, or reputational damage following a cyber-attack. In Singapore, the number of ransomware attacks increased in recent years.
This course will prepare you with key steps and best practices to build a solid cyber crisis communication plan and manage well after a cyber-attack. It will also equip you with the basic knowledge and skills to respond to negative online sentiments, rumours, fake news and misinformation.
At the end of this highly interactive workshop, participants should be able to:
- Plan your crisis management and communication for cyber threats
- Devise response strategies and protocols for various cyber incident
- Manage your internal and external stakeholders effectively
- Manage hostile situations and negative social media sentiments
The programme includes lunch and two tea breaks.
About the Trainer
Ms K Bhavani is a communications veteran with wide experience in the public sector. She is currently the Managing Director of International PR Training Pte Ltd. She is an Associate Director, Crisis Communications, Kenyon International Emergency Services.
Bhavani is also an associate trainer with SMU Academy, Singapore Business Federation, Civil Service College, and the Marketing Institute of Singapore. She lectures part-time in crisis communications at the National University of Singapore.
Bhavani has served in various positions. She was the Director of Public Communications, Director of Corporate Communications and the Press Secretary to the Minister for Information, Communications and the Arts, and Director of Emergency Preparedness. She also served as Head of Public Affairs with the Ministry of Trade and Industry and Head Media Relations Branch in the Ministry of Defence. Throughout her career in the public sector, she was actively involved in national level crisis planning, including coordinating whole of government communications.
She was President of the Institute of Public Relations, Singapore for seven years, and now serves as Advisor to the IPRS Accreditation Board.
Course Details
Full Day Workshop
Tue, 9 July 2024
9am - 5pm
Venue: Oasia Hotel Novena
Fee: $720 (Discounts for groups of 3 or more)
Got an enquiry?
Call (65) 9150 3701 or
email info@prtraining.sg
Crisis Communications for Cyber Threats
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